The pharmacyThe channel, and the place where the work is done.
Selected for the pharmacy.
Developed in the pharmacy.
Portugal.
Imersivashape represents international premium brands in the Portuguese pharmacy channel, and develops them there. Its portfolio is a small number of positions, each held by one brand.
A position, open.
The selection
A brand is selected for a distinctive proposition, its quality and its potential in the pharmacy channel. A position is filled only when the brand, the channel and the standard agree.
Where Imersivashape does not place a brand
Where it does
Parapharmacies
Perfumeries
Online-only retailers
Pharmacies
We start with the pharmacy and the consumer.
Selected.
Our work does not stopwhen a productenters the pharmacy.
Inside, the work begins. What happens to the brand from here takes place in the pharmacy, in order.
Introduced.
Introduced in a working pharmacy, close to the consumer.
In Portugal, the pharmacy is where a product is recommended by a professional, with time to explain it. It is an environment built around trust, professional advice, proximity and expertise. We believe there is an opportunity for premium brands that choose to remain genuinely committed to this channel.
Imersivashape was created in 2026 as a joint venture between a luxury brand strategy and management company and one of the largest pharmacies in the Iberian Peninsula. That pharmacy is where a brand is introduced, experienced and recommended before it is developed across the channel.
The counter shows how a product is received: what the professional says about it, and whether the consumer returns for it.
Observed.
Developed in each pharmacy, North and South.
Across Portugal, two representatives, one for the North and one for the South, manage the brand relationship in each pharmacy.
- Regular visits
- The representative is present in the pharmacy on a regular schedule.
- Team training
- The pharmacy team is trained on the brand and its range.
- In-store execution
- A defined space for the brand within the pharmacy's beauty area, and the programmes behind the counter.
- Sell-out support
- Sales at the counter.
- Brand activation
- The brand introduced to the consumer in the pharmacy, with the professional's recommendation.
- Ongoing follow-up
- The relationship continues after the launch.
Brand strategy sets the positioning, pharmacy insight sets the approach, the representatives execute at the counter, and sell-out is the measure. This is how a brand is built and grown in the pharmacy.
- Visibility
- Recommendation
- Trial
- Conversion
- Rotation
- Repeat purchase
At the counter
We focus on what happens after the product reaches the pharmacy. Sell-out is a product leaving it because a consumer chose it.
Recommended by a professional. Tried. Bought again.
Sold.
Represented in Portugal.
Skincode, Switzerland.
The first brand in the Imersivashape portfolio, and the first expression of the model: selected for the pharmacy, introduced in it, observed at the counter, developed there.
Further brands are in negotiation. The next position is filled on the same terms: the brand, the channel and the standard must agree.
Another position, open.
The first position, filled.
Another position, open to your brand.
If your brand is considering the Portuguese market, this position is the conversation.
For international premium brands interested in developing their presence in Portugal through the pharmacy channel. We are selective about the brands we represent, and we take every conversation seriously.